Back to agenda Digital Marketing PlanetGenerative AI Branded entertainment: the fresh new brands and generative AI Tue 11 Jun | 11:20 - 12:00 Digital Marketing Planet CLEAR CHANNEL All type of tickets This panel explores the innovative intersection of branding, exponential technologies and entertainment, highlighting emerging brands making waves in the entertainment industry. This dynamic session showcases how brands are creatively integrating themselves into entertainment content to engage audiences in authentic and memorable ways. Join us as we uncover the latest trends, success stories, and strategies reshaping the landscape of branded entertainment today. Speakers Pedro Fernández Sanz Director de Marketing y Producto Clear Channel España Silvia Velasco Praga CEO BE A LION (Mediaset Group) Francisco Asensi Viana Head of strategic partnerships & innovation DeAPlaneta Entertainment Moderators Abel Delgado AI Leader Commission BCMA