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AI and the challenges for arts, media and creative industries - DES-SHOW
10-12 JUNE 2025 | MÁLAGA - FYCMA

AI and the challenges for arts, media and creative industries

Wed 12 Jun | 12:10 - 13:00

IP challenges, deepfakes and the future landscape of culture, media and entertainment. This session will focus on the responsible and ethical use of AI in generating content while respecting its use in the benefit of humanity. It explores the potential of AI technologies like natural language processing and image recognition in transforming content creation across art, literature, and media. The panel addresses concerns about bias, transparency, and accountability in AI-generated content, emphasizing the need for ethical guidelines and regulations. It highlights opportunities for collaboration between AI researchers, content creators, and policymakers to ensure that AI enhances creativity while respecting cultural diversity and promoting positive societal values.

Speakers
Lujan Argüelles

Lujan Argüelles

TV Presenter

Mediaset

Carlos Núñez

Carlos Núñez

Presidente y Consejero Delegado

PRISA Media

Ángel Durández

Ángel Durández

President

Arcadia Motion Pictures

Evelio Acevedo

Evelio Acevedo

Managing Director

Museo Nacional Thyssen-Bornemisza

Moderators
Carme Artigas

Carme Artigas

Co-Chair of United Nations Artificial Intelligence High-Level Advisory Body

United Nations Artificial Intelligence High Level Advisory Body