Andy Stalman, globally recognised as “Mr. Branding”, is considered one of the world’s leading branding experts, co-founder and CEO of TOTEM Branding. Author of 3 best sellers: “BrandOffOn.The Branding of the Future”, “HumanOffOn:Is the Internet changing us as human beings?” and “TOTEM. Transforming customers into believers”. Professor and lecturer on 5 continents. Advisory Director of the ITA, member of the advisory board of the WFS and non-executive director on several company boards.