Volver a Blog Álvaro de Gracia 20 April, 2022 Alvaro is the founder of Abacus Consulting and co-founder of Appcelerate. Abacus offers marketing analytical consulting services, covering data indicators, statistical models applied to the improvement of management and the expansion of knowledge in different areas of companies, particularly in the marketing area, as well as the development of technological applications. Appcelerate is a unique data and advertising platform, that offers clients and publishers a full solution of data enrichment, real-time localization of their audience, and high ROI in digital and OOH media. He is one of the industry’s experts in data analytics and enrichment, audience mobility, and programmatic.