Digital Transformation Advisor Author of the book Digitalízate o desaparece (9th edition) Co-promoter of Vida Silver. Former Deputy General Manager of Banco Santander and member of its Management Committee in Spain. Head of Technology and Operations. Professor at Instituto Empresa, The Valley DBS and Learning Facilitator at MIT Professional Education. Director of Programmes and Think Tank at Vodafone Innova, APD and C.E.G. Member of Advisory Committees: CASER, PFS and Berocam CUNEF. PADE-IESE