The communications world has changed completely in the era of the Internet, this is nothing new, but the adaption of the new generations to the technologies of this era as something native is something that people still “fight” against in many companies. The Gap between generations in terms of communication and buying habits had never been so big. Many brands and companies reject this cultural transformation because of fear to change, however technology is still evolving in a fast pace and young generations are still pushing for new values in communications, work culture and almost every aspect of society. ¿Are you ready to transform your brand? Digital generation will rule the world, step up marketers!