Consumer and Retail companies must evolve and rethink their business model to put the consumer back at the center, to remain relevant. In a context where customer demands Digital but other channels remain critically important, being truly Omnichannel represents the biggest challenge and growth opportunity in the industry. Companies leveraging Digital technology & capabilities, data & analytics to achieve 360 customer insights and delight customers with improved interactions are winning the market. In this roundtable we will debate with market players how to face these challenges and foster opportunities through omnichannel and digital dynamics considering a broadly and innovative perspective about business partnerships and new collaboration approaches.