A lot has been written about a future in which AI and robotics will curtail a huge number of jobs that exist today. Examples of disruptions that take place from one day to another suggest that this trend will affect everything everywhere. Is it really a general rule for all cases and sectors? The keynote expects to provide a different view, not as a denial of change, but as an invitation to explore other roles of humans in the future beyond ‘training algorithms’ and ‘designing robots’.