Influencer Marketing is not the new thing anymore. But it can still create over/under realistic expectations about its results. Upskill time in this session! You will be able to leverage its power to the full, knowing when to start your influencer activation, which channels to tap would work best for your campaigns, who to partner with, what to do to not miss authenticity, the art of dealing with influencers, what available tools can do for you in terms of measuring the investment and impact, and what to expect from an influencer-brand relationship and how to avoid fakefluence.