The Internet of Things envision a new paradigm on drinking a tasty refreshing beer at the bar. It allows to collect very valuable data about what is happening in the bar that helps all the players along the value chain of the route to market, from brewing factories, to distribution processes and marketing tailored promotions. Heineken’s project is all about this new era, making sure that all this data is used to foster new ways of acting in the market and interacting with customers and consumers. Making possible translate this data into actions to increase customer beer sales, provide a better service and ensure quality beer standards at the moment of serve, so you can enjoy your perfect beer.