The Media and Entertainment industry is living and increasingly non-stop fast speed digital evolution. While OTTs and platforms are fighting for deliver the best consumer experience and tailor a high-performing approach to the new audience’s expectations and trust. Traditional TV players need to innovate finding new ways of entertain and remain bold beyond their traditional frames and gain the relevance of this new savvy wave of consumers. While 5G takes the scene. Loyalty audience loyalty is on stake. Let’s learns what lies behind.