10-12 JUNE 2025 | MÁLAGA - FYCMA

The Digital Delta | Customer Co-creation Unlocks Industry 4.0 Value

Tue 21 May | 13:40 - 14:00

Co-organized with:

As Group Vice President for Customer Experience & Innovation, Tim Scanlon will share insights from the new team he launched and leads, changing the conversation with customers. Located at ABB Headquarters in Zurich, Switzerland with globally distributed resources, the team works closely with ABB customers and partners using an innovative business-value led exploration and co-creation approach the team developed. Together with customers, the team explores opportunities to pragmatically unlock value across the customers entire value chain through digitalization.

• Driving successful customer co-creation at scale.
• Combining design thinking, agile and lean startup.
• Quickly bringing tangibility to concepts for testing.