High-profile social media influencers have been helping consumer branded products for over a decade. Their shares have been seeding and building brands. From overnight sensations to long-term engagement programs, the branded products space has made Mommy bloggers celebrities and allowed celebrities to blog like Moms. How do influencer relations change when addressing B2B businesses? How can your company start working with and getting to know key opinion leaders for B2B – and even corporate reputation?