With the upcoming and rising of AI and XR and top notch connectivity technologies and new communication channels, seems that we are arriving into a hyper-personalization stage in where digitally savvy travellers can be tapped and be assisted in the most customized ways ever. Personalization seems the holy grail that all travel companies are constantly seeking for. Can we achieve nowadays a real ‘my travel the world’ experience? Learn about how travel brands are struggling to achieve the real customization for its guests, what tools, stacks and teams are needed for it and what is their real competitive advantage in doing so.