New research by behavioral scientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good emails, landing pages, ads, etc. can still fail. Because people don’t make logical choices.

However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the engagement and response to our marketing messages.

Discover how to apply the latest brain science findings to your marketing communications. See many examples from a variety of companies. And find out how you can use the surprisingly powerful Endowment Effect, Availability Bias, Scarcity Principle and more to trigger the behaviors you seek.