The automotive industry has managed to (mostly) avoid digital challengers like those disrupting other business models. David will explain why this has (so far) been the case and how digital in automotive may be the start of one of the most significant transformations we have yet seen. He will make the argument for why we may be at the start of a revolution in mobility and why Lynk & Co’s mission to create a Sustainable Lifestyle Movement could be a catalyst for a huge change to the way all of us live our lives, earn money or spend free time.