Data is the new oil of the 21st century. Can you imagine inserting oil directly into your car engine without the refinement process? Then, why are we doing so with data?

AI has existed for many years, however, data comes in a different format to that expected in traditional algorithms that solve well-known problems. As a result we are forced to develop alternative complex ML solutions. We propose a data transformation process through AI allowing the use of the simpler algorithms, improving significantly performance, while reducing cost of development and maintenance, and unleashing use cases that were not possible before.