Digital disruption dominates business decision making today. Most firms are in the throes of transformation – not yet realizing that transformation will be a permanent state of being. Firms are at wildly different levels of maturity, but a growing number are driving accelerated change like never before. Many digital transformation strategies of traditional companies do indeed fail, but some brick-and-mortar brands are reinventing themselves in a big way — even challenging their digital-native competitors. What are the key dimensions behind these successful business transformation stories? What can we learn from the digital transformations of Walmart, Nike, BASF and L’Oréal?