Basic factors such as culture, gender, age, and interests underpin marketing segmentation but are unable to capture customers’ personality traits.
Our psychological traits are the bedrock of how we perceive and interact with the world. It is the very infrastructure of who we are. An understanding of customers’ traits makes it possible to predict, motivate and impact the actions of millions of people.
In this presentation, Erez Tzur will explore how analyzing subtle mobile meta-data yields powerful, automated consumer insights on an individual level, enabling companies to truly understand every customer and provide 1-to-1 personalization on a massive scale.