Digital is everywhere. However, every industry has its own challenges when facing digital transformation, that implies the way to position the brand and the approach to its target clients, and the teams and tools may differ from one to another. In this panel, we will have the opportunity to learn and understand the speed of changes in relation to other sectors and the grade of digitization from a CMO perspective. Critical decisions that have been done, the complexity of their customer journeys, the opportunities found, the main discoveries and learnings as well as the challenges ahead and those already overcome.