Along with the current fast-changing digital progress, The Energy sector is being dramatically impacted also due to the pressure of meeting environmental and sustainability policies and goals, costs of maintaining and renewing infrastructure and the rising of new customer expectations and values. The largest energy suppliers are failing in mastering the relationship with their customers. The urge for shaping new ties with the connected costumers must ignite a new day in the energy and utilities players innovation strategy plans. So it is crucial now to reframe and forge a new age in the customer-of-the-future relationship. To be beyond the meter, enabling the highest customer value-added experience aligned with their smart life.